Do We Really ‘Need’ to ‘Want’..?

As the Christmas holiday approaches and Thanksgiving is in our collective rear view mirrors one cannot turn on any device attached to the web, or any TV or radio, and not be bombarded by a myriad of commercials for all manner of materialistic items and services.  Sadly, this has become the norm for these holidaze and we even have names for highlighted days involving supposed great sales such as ‘Black Friday’ and ‘Cyber Monday’.  More and more brick and mortar operations drag their employees in on Thanksgiving Eve, Thanksgiving Day and Christmas Eve to insure they can make every possible sale.  This is sad and is really an issue ‘we the People’ not only created but accelerated in scope by participating in such sale days.  At the heart of all this is our perceived need to have things or services.  Madison Avenue has done a yeoman’s job of convincing us we ‘need’ that new cell phone, new car, new clothes or similar even though we already have perfectly acceptable versions of all of the aforementioned and so many more items.  And here is what I see as the crux of this entire conundrum; are we really purchasing things we ‘need’ or things we are told we ‘want’..?

By all reports this holiday season will be a record setter in terms of merchandise/services sold and I suppose this is good in terms of reflecting a much more robust economy after eight years of stagnant economic growth.  But I also really wonder just how much of the goods and services purchased were truly needed as versed with just being wanted.  Let’s start by defining these terms; I’ll use as my source for these definitions ‘Dictionary.com’.  ‘Need’ is defined as; “a requirement, necessary duty or obligation”.  ‘Want’ is defined as; “to feel a need or desire for; to wish for”.  Hmmm, it appears the two terms are very closely related in terms of definitions even to the point that the definition of “want” employs the term “need”.  But if one looks closer ‘want’ is more of an emotionally based tendency while ‘need’ seems to be more of a desire to fulfill a void or a gap in one’s existence.  If we assume this is correct then it is easy to see why advertising seeks to create within all of us the ‘need’ to purchase goods and services.  If we can be made to feel that by purchasing that new iPhone or wearable electronic device we are filling a perceived gap in our life we are much more likely to part with our hard earned cash.

A very simple means of helping us to decide whether we truly need an item or service or we just want it is to kill the ‘impulse purchase’ reaction.  Before making any purchase one should stand back, try to be as objective as possible and ask one’s self; “Do I really need item X or service Y or am I just responding to the fact I like what I’m seeing and want to own it?”.  Even better would be to take a full day to consider the pros and cons of making said purchase.  Ancillary to this pause is another pertinent question one should ask; “Do I want/need item X or service Y or am I just considering the purchase to ‘keep up with the Joneses’ or to somehow reaffirm my social status?”.  Asking these simple questions and being brutally honest with our answers would probably stop a majority of ‘impulse purchases’.  And this is a large part of why so many sales tout a ‘limited time only’ window of opportunity or claim ‘purchase now while supplies last’.  The provider doesn’t want you to think rationally and without a time constraint about making a purchase; they want you to ‘go with the feeling’.

If I were a conspiracy advocate, which I’m not, I could probably make a case for the cultural and social shift we’ve seen across the last fifty years in which everything – be it materialistic items, services and/or information – has to be available ‘right now’ is being fostered by large corporations intent upon selling their wares regardless of one’s needs or ability to finance.  While I do believe this questionable change in our attitudes towards obtaining things ASAP is real I don’t think there’s any global conspiracy behind it.  Rather, I see it as an outgrowth of our rapidly growing reliance on technology and the need it drives to be aware of as much as possible as soon as possible.  Be this as it may, we the People are definitely being manipulated by Madison Avenue and similar; sadly most of us aren’t even aware this is ongoing.  And that is just the way big business prefers to have it.  As with so many other facets of our existence people who do not question the status quo and who lack basic training in thinking critically – a virtually epidemic now that our educational system is overrun with progressive idealism – remain blissfully unaware of the aforementioned manipulation.

At a time when personal debt is through the roof being very circumspect regarding making any purchase, regardless of size, would seem to be the order of the day.  But if we fail to recognize our culture is ‘rigged’ to encourage us to buy, buy, buy whether we truly ‘need’ these items and services or not we are doomed to continue this path.  It has taken me sixty plus years to finally recognize the difference between my wants and my needs on a personal level.  And it was necessary, for me, to leave behind the frenetic pace of life in and around the lower 48 population centers and move to semi-rural south central Alaska before I really began to understand my wants verses my needs.  Once my lifestyle slowed down and I began to focus on what I found to be the really important things in my life – family, friends, health, spiritual nourishment and giving back – I began to realize just how much stuff I had accumulated based upon me confusing my ‘wants’ for my ‘needs’.  I suppose this is the classic case of ‘better late than never’..?!  So as I embrace the ‘holidaze’ I find myself doing so from the perspective of ‘what can I do to help’ as versed with ‘what can I purchase for me’.  This is very new and something I find I truly enjoy.  Merry Christmas and happy holidays to all..!!

Materialistic Xmas

Merry Christmas..??

Just A Typical Tuesday Morning…

Woof, woof, woof…woof!

Woof, woof, woof…woof!

Woof, woof, woof!

Woof, woof…howl..!

My eyes snapped open and although I was still mostly asleep I groggily rolled onto my back and once again heard:

Woof, woof, woof…woof!

Woof, woof, woof…woof!

Woof, woof, woof!

Woof, woof…howl..!

I now recognized the warning alert from my male German Shepherd Dog – Qanuk – who immediately ran down the stairs followed closely by my female Alaskan malamute, Anana.  I was now fully awake and could heard the dogs moving around the main floor based on the sound of their toe nails on the hard bamboo floor, the carpeting and then the vinyl flooring in the mud room.

Qanuk’s alert continued although it began to drop in terms of volume and frequency.  As Qanuk spent most of his life with Anana as his canine role model he has incorporated a pretty fair impression of the Malamute’s howl into his audio repertoire.  But when alerting he always delivers that deep, impressive sounding GSD bark.  Funny how we learn the sound, cadence and intensity of our canine companion’s vocalizations so well we can tell what the canine is thinking regarding the nature and severity of the ‘threat’; I had a very good idea from Qanuk’s vocalizations that something had disturbed his sleep and he remained vigilant regarding said disturbance.

My right hand slipped across the .40 caliber Beretta semi-automatic in its holster on the bed stand; I hesitated but given Qanuk’s barking was now decreasing in both volume and repetition I left the handgun where it was sitting.  I rolled to my left side and saw ‘01:44’ on my digital alarm clock.  What the heck was going on..?  I’ve been awakened before by my canine companions; sometimes I cannot locate the source but often it is wildlife like moose.  I arose from my bed into the chilly 54° F bedroom air and flipped on a dim light; at my arising both Qanuk and Anana came back upstairs and into my room.  I looked out a couple of windows but even with the snow being brightly illuminated by an almost full moon riding high in the clear sky I couldn’t see anything.  Given I was up I decided to hit the bathroom; while in that room I chanced to look out the one window.  I saw a large black blob – rather like an oval with flattened ends – where no such shape should be.  It was between a couple of spruce trees on the narrow patch of land between the north side of my house and East Barge Drive.

I finished my business and decided to get a better look at said ‘blob’ so I went back into the bedroom and found a flashlight.  I then walked back into the bathroom, pointed the flashlight outside and hit the power switch.  Sure enough, as I did so I saw the ‘twinkle’ of moose eyes and I also now recognized the snout of said mammal.  At the time it seemed large so I thought it was a bull; however, when I examined the spot later that morning I decided it was a cow.  I quickly deactivated the light as I did not want to disturb the moose.  Its presence meant the kidz were not getting outside for a potty break so I went back to bed.

Once it was light enough come morning I pulled on my break up boots and wandered out to see where the moose had being lying.  Sure enough, there was a depression in the snow as well as a load of moose droppings.  I briefly wondered if this was the equivalent of a human wetting their bed and also wondered if the need to go had forced the moose on to a new bed.  The images at the end of this piece better explain the geometry of this event as well as detail the moose’s bed.  I remain fascinated by how my canine companions, closed up in house, can sense a single moose outside.  In the late spring through early fall when the house is often open I can believe scent is what they detect; however, this was a -5.4° F early morning in a house sealed up against the cold so I have to believe it was sound they detected.

I know Qanuk is hyper alert and true to his breed in needing to identify and warn of any unusual noises or scents.  But it still boggles my mind that he could hear a moose walking through 14” of snow pack and then lying down from inside a sealed up dwelling!  Granted, it was a cold, clear and silent night but still..!?!  Regardless, he was doing exactly as he should and I praised him to high heaven for being so alert and willing to warn me of something unusual.  Anana has done the same thing other times but for some reason she was largely just following Qanuk’s lead this time.  Maybe she was sleeping too soundly..?

Living solo in semi-rural south central Alaska has so many pluses but one negative is if something should happen – say, a burglar tried to gain entry to my house – I’m on my own to handle the situation.  That’s why the loaded Beretta sits holstered by my bed.  My canine companions are my first line of defense; they awaken me when something is ‘different’.  I would never want then to become ‘involved’ with any two or four legged intruder; just alert me and then come back to me.  I will deal with whatever is ongoing.  I’ve often wondered if I shouldn’t have my Benelli rifled bore 12 gauge pump shotgun next to the bed as well; it currently rests in my gun rack on the main floor.  If a bear were to break into the house my Beretta would serve only to irritate it; that’s why I purchased the Benelli.  It provides protection for me and my canine companions from bears and moose.  However, I practice solid ‘bear awareness’ and have only seen grizzlies on my property once although their scat and markings are not uncommon in this area from May through October so they are around.  Under such circumstances I think the Benelli is fine where it resides.

Just another early winter morning in semi-rural south central Alaska!

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Moose bed with droppings

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Moose bed and bathroom window (small, square window in upper center of frame)